Problem

The problem behind why circula was created

Across many countries, access to blood during emergencies remains dangerously unreliable. Families are often forced to search manually from hospital to hospital, losing precious time while trying to locate available blood.

In critical situations, this delay can mean the difference between life and death. Globally, the World Health Organization and Red Cross recommend that 2% to 4% of a population donate blood annually to meet healthcare needs. Yet many countries fall short, resulting in supply gaps ranging from 25% to 50%.

Indonesia is one example of this crisis. With a population of over 280 million in 2025, the country requires at least 5.6 million units of blood per year.

However, only around 4.1 million units are collected, leaving a shortfall of over 1.5 million units annually. This gap contributes to the alarming fact that someone dies every 9 minutes while waiting for blood. Despite this urgency, hospitals and organisations still rely on disconnected systems, paper records, and limited communication with one another.

The core challenges are clear: poor access to available supply, fragmented management of blood inventories, and a lack of traceability in how blood is stored, shared, or moved.

These weaknesses leave patients vulnerable, increase operational strain on hospitals, and make national coordination nearly impossible. Circula is designed to close this gap by unifying access, improving management, and ensuring traceability across every transaction in the system.